Setanta goes into administration

The Irish broadcaster Setanta Sports has gone into administration after failing to make a number of payments to sporting organisations.

Setanta has now stopped broadcasting to customers in Great Britain, but the administrator Deloitte said it would continue to operate elsewhere.

They said they would immediately stop collecting subscription payments.

About 200 employees involved with the British operations will be made redundant, the firm said.

Setanta had a total of 420 employees in the UK and Ireland.

This is a sad day for all concerned," said Sir Robin Miller, chairman of Setanta.

"Unfortunately, in a difficult and highly competitive market, and despite strenuous efforts by the board and management, it has not been possible to find sufficient additional funds in the time available to ensure its survival."

Setanta will continue to broadcast in Ireland.

Analysts say Setanta has been running at a loss of about £100m a year, after missing subscriber targets.

The broadcaster has 1.2 million customers, 700,000 short of the 1.9 million that industry experts believe they need to break even.

Setanta Sports missed payments to both the English Premier League and the Scottish Premier League (SPL) in recent weeks, resulting in both organisations taking their respective broadcasting rights back.

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